Before you build your brand or launch your product, there’s one critical question to answer: Who am I trying to reach? Too often, businesses try to appeal to everyone—and end up connecting with no one. Defining your target market is the foundation of success. When you know your audience, you can craft messages, products, and strategies that truly resonate and drive results.

So, you’ve come up with a business idea—great! But how do you know if it’s viable? In this post, we’ll explore the essential steps to determ